Guides
What you need to know before commissioning design work, in plain language.
What to prepare before you commission a website
Websites are rarely delayed by design. They are delayed by missing content. Seven things to decide and gather before you talk to a designer.
Brand identity
4- Brand identity3 min read
How to write a good design brief
What should you tell a designer so the work comes out right the first time? Eight things a brief needs and three habits that make the job harder.
- Brand identity3 min read
What changes the price of a logo?
Why do quotes for the same job range from very cheap to very expensive? Five things that set the price of a logo, and what to ask before you commission one.
- Brand identity3 min read
What does a brand identity include?
A logo and a brand identity are not the same thing. What an identity contains, how much of it a small business needs, and where to start.
- Brand identity3 min read
When should I refresh my brand?
Changing a logo is an expensive decision. The signs that a refresh is due, the difference between a refresh and a redesign, and what to watch during the switch.
Packaging & print
1Websites
2- Websites3 min read
What to prepare before you commission a website
Websites are rarely delayed by design. They are delayed by missing content. Seven things to decide and gather before you talk to a designer.
- Websites3 min read
Website or landing page?
When is a single landing page enough, and when do you need a multi-page website? The difference between the two and how to tell which one fits you.
Let's build your brand and everything that comes next.
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Social media
1Why do your social media posts all look different?
If every post looks like it came from a different hand, the problem is not taste. It is the lack of a system. What a template fixes and when it does not help.