Why do your social media posts all look different?

If the posts on your profile do not hang together when you look at them as a whole, bad design is rarely the reason. Each post was made from scratch, in that day's mood, with whatever ready-made layout was at hand. One at a time they look fine; side by side, nobody could tell they belong to the same brand.

Why does it happen?

• Every post is designed from zero. The colour, the typeface and the position of the logo are chosen again each time.
• Different people make the posts. Each follows their own taste and there is no shared rule.
• Ready-made layouts are used. The layouts in design apps look good, but other people use them too and they do not match each other.

What does a template fix?

A template is the unchanging skeleton of your posts. The content changes every time; these stay the same:

• The colours and where each one is used.
• The typeface and the size of the headline and the caption.
• The position and size of the logo.
• The margins and the alignment of the text.
• How photos are used: framed or full-bleed, with or without text on top.

Because of these constants, a follower recognises the post before reading your name. In design this is called repetition; the design principles tool shows a broken and a fixed version side by side.

How many templates do you need?

One is not enough, because not every post does the same job. Count the kinds of post you publish; for most businesses they fall into a handful: product or service, announcement and campaign, customer review, informative post, story. Each kind gets a template, designed so they look like members of one family.

When does a template not help?

When you have no brand identity. A template organises the colours, typeface and logo you already have; it does not invent them. If your logo exists only as one small image, or your colours are not defined, those come first. The brand checklist shows what you are missing.

When there is no content. A template makes a post look good but does not tell you what to post. A badly taken photo looks bad in the best template too.

When the person who should use it cannot. Agree at the start which program the template opens in and who will use it. A file you cannot open is no use to you.

Templates or monthly preparation?

There are two routes. You can take the templates and prepare the posts yourself; if you have time to produce content, that is enough. If you do not, having the posts prepared for you each month is more realistic. We do both: we can hand over the templates and leave the rest to you, or prepare the posts every month while you publish them.

What we deliver for each job is on the Services page.