Free toolsDigital
Logo files
Find out in two steps which logo file to give your website, your printer or your sign maker.
Which file?
File to use
- File
- SVG (or a transparent PNG)
- Colour
- RGB
- Logo version
- Full-colour (primary) logo
SVG stays sharp on every screen and the file is small. If you use a PNG, make it twice as wide as it will appear.
Formats
Six file types
| Format | Type | Good for | Watch out |
|---|---|---|---|
| AI | Vector, source file | The original design file; editing and large prints. | You need design software to open it. |
| EPS | Vector | The format printers, sign makers and merchandise suppliers often ask for. | The on-screen preview can look rough; it is meant for print. |
| Vector | Sending to a printer; anyone can open it. | It must be saved as vector. A PDF with an image embedded in it breaks up when enlarged. | |
| SVG | Vector | Websites and apps. | Does not work in email or in older versions of Office. |
| PNG | Pixels, transparent background | Social media, slides and email signatures. | Turns blurry when enlarged; not suitable for print. |
| JPG | Pixels, solid background | Images with photos and use on a white background. | Cannot be transparent; a white box stays behind the logo. |
Good to know
Three basics
Vector and pixels
A vector file is made of lines and stays sharp at any size. A pixel file (PNG, JPG) is made of dots and turns blurry when enlarged. Use vector for print; for screens, pixels are usually enough.
RGB and CMYK
Screens make colour with light (RGB), printers with ink (CMYK). The same colour can look different in each, which is why a file going to print is prepared in CMYK.
Transparent background
In PNG and SVG the area behind the logo can be left empty, so the logo sits on whatever background you place it on. A JPG background is always filled.